A life-size mobile installation turns around in the large window of De Bijenkorf on Dam square. It shows products that are made of old KLM businessclass leftover materials, like carpets and seat lining. These inventive products are designed by students from Design Academy. KLM has undergone a large transformation in their businessclass cabins but does not want to waste the old, memorable materials.

KNOL designed the mobile installation in which these products are displayed, and uses round plexiglass shades of blue to achieve a cloudy, flying effect. Inside the Bijenkorf store, we present a cabinet piece in which the NEW materials and products of KLM are shown. These items are designed by Hella Jongerius, Viktor&Rolf and Marcel Wanders. The cabinet refers to a cluster of airplane trolleys, waiting for their passengers to be taken on board. It’s made of wood, and has recognisable details like handles, wheels and buckles.

KNOL cooperated with publicity agency DDB in this project for KLM. The mobile was realized together with Lion Zeegers and Gert van Gerven, and the cabinet with Christiaan Bakker.

Together with Eva Roovers, a photo serie was made of the products that are shown in the mobile. These photos are presented in window displays at De Bijenkorf, and are featured in Holland Herald magazine.